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Design Twitter (Timeline & Feed) at Amazon — System Design Interview Guide

How to design Design Twitter (Timeline & Feed) in a Amazon system design interview: scale considerations, what Amazon interviewers probe, and company-specific deep dives.

Updated 2026-09Medium

The problem at Amazon

  • Functional: post a tweet, follow users, see a home timeline, see a user timeline, search.
  • Non-functional: timeline loads in <100ms, posts appear in seconds, the system handles celebrity fan-out.
  • Scale: ~300M users, ~500M tweets/day, read-heavy (timeline reads >> writes).
  • Consistency: timelines can be eventually consistent (a tweet may take a second to appear); ordering must be monotonic.

Out of scope (covered in detail below)

Trending topics, ads, live video, Spaces (audio), and lists — deferred and discussed in the dedicated section.

At Amazon, this problem is framed around customer-obsessed, data-driven, bar-raising. Expect Amazon-specific scale numbers and a focus on production readiness and the company's engineering bar.

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